Hey there! Glad you’re here. I’m Lauren Ryan, the cannabis copywriter & email and SEO strategist.

I’m guessing you stumbled upon my site because you know the importance of online marketing.

And in the cannabis industry, it’s extra complicated because of all the regulations you face.

Between meetings with vendors, bankers, and applying for licenses it’s reeeaally difficult to find the time to grow your online presence. And, as you probably know…

Building a robust online presence is essential to growing your cannabis business.

And, as you’ve probably already found out, it takes an incredible amount of time.

But it’s the seed your business needs to grow.

Before anyone buys anything, they always “Google-it” first... we all do it.

Which is why your online presence should be built by a cannabis copywriter who’s also familiar with the cannabis industry AND quality copy.

The right digital marketing strategy – one that actually matches the goals of your business – will:

• Help Google send clients your way.

• Give you consistent incoming customers.

• Make you stand out among your competition.

• Turn lurkers into buyers!
  

Without a solid online presence…

You’re missing out because your competition is getting your clients.

The tricky part is…

In our industry, you have to be extra careful about how you present yourself because of the regulations you face…

You need to consciously connect to your audience in a way that both engages and abides by regulations.

Because of this, I recommend you focus your energy on two digital marketing methods:

1. Emails

2. Organic search

First, let’s talk about SEO.

Did you know paid Google ads can’t have the word “cannabis” or you risk getting your website flagged? But you can rank for the word “cannabis” through an organic search?

• Organic search drives 53% of all website traffic.

• Results on the 2nd page of Google only get less than 1% of clicks.

• Google search, Google Images, and Google maps drive 93% of all global traffic

• Organic search drives over 1000% more traffic than organic social media.

What does this mean? Optimizing your website to show up in the search engine is critical.

I’ve gotten my clients to organically rank on the first page of Google for their target keywords.

That’s right. An upfront investment for good SEO cannabis copywriting means no ongoing paid ads AND results.

Not ready to financially commit to the full done-for-you service? I also offer cannabis SEO consulting.

Reach out, we’ll book a call, and I’ll walk you through what’s important when it comes to SEO.

Next, let’s talk about emails.

Customers rarely make a purchase the first time they visit your website or stumble upon your social media...

That’s because you haven’t built a relationship yet...

So how do you consciously connect and build lasting relationships with your customers?

Email marketing.

• Email marketing is up to 40 times more effective than social media. 

• That’s because 91% of all consumers use email daily.

• Consumers are 3 times more likely to make a purchase from an email than they are on social media.

• Email marketing allows you to bypass all the regulations you face with social media.

• The average order value from email is about 17% higher than social media.

But it’s not enough to just send out the emails… you need a cannabis copywriter who can actually get your emails to convert.

Organic marketing methods are your most reliable digital options in an unpredictable industry.

If your social media ever gets shut down, you own your email list. So let’s get that thang growin’!

I’m sure you’ve felt that as our industry continues exploding, sometimes it can feel like a race to the top…

Getting a head start on organic marketing methods is critical – because it takes time to grow.

You have to start now to get out ahead.

You have to start today before the internet is flooded. 

Make SEO cannabis content writing and email a core part of your marketing plan — start putting out content and collecting emails.

People want and need information about cannabis.

“Canna-curious” clients want their questions answered before they start using cannabis products.

And the “cannaoisseurs” what to know all about the latest products, research, and news.

It’s up to us to educate the public on cannabis, consciously.

Because we both know the media isn’t…

A cannabis copywriter grows your customer base to increase revenue.

With a website that ranks and an email list that’s engaged, you can:

• Increase revenue by growing and converting your customer base.

• Bring consistent traffic to your website.

• Establish a following that’s loyal.

• Help customers choose the right products for their individual needs.

• Educate consumers on the plant, the science, and social issues.

• Become a thought-leader by building integrity and credibility.

Hi, I’m Lauren Ryan, a freelance cannabis copywriter and cannabis SEO consultant

I strategize how to grow YOUR cannabis business online.

Let’s make your business the whale in the sea of minnows.

With a background in scientific research, creative writing, and academic writing, I make sure your message is clear and backed by research.

I write for legal cannabis businesses including:

• Ancillary businesses

• Dispensaries

• Multistate operators

• Leading recreational brands

• Small businesses

I want to help businesses that recognize this is a critical time in history.

If we work together, then I’m invested in your mission.

YOU have a huge impact on how our startup industry becomes mature.

We’re literally shaping the future of the industry, right now. One small step at a time.

From the many environmental and sustainability benefits of industrial hemp to the vast medical benefits of cannabis – we’re changing the world, friends!

Why work with me as your cannabis email copywriter and SEO content writer?

I research your target market and get customers to take action.

I implement strong SEO so customers find YOU.

I write content to establish a connection and build your credibility.

I keep your content current with scholarly research and make the endocannabinoid system seem less intimidating.

With a BA in English & psychology and an MS in special education & literacy, I love everything about writing and getting inside peoples’ minds.  As a former behavior analyst, I’m exceptional at understanding the reasons behind peoples’ actions.

My experience, defined process, and intuition give me a keen eye for strategy.

I integrate all of this into your content to make your business stand out and increase sales.

But what’s most important? WE need a connection if this is going to work.

Let’s see if we’re a fit.👇

Words in the Wild

The Economic Benefits of Legalizing Cannabis in Rural America

Website copy for South Shore Buds Cannabis Dispensary in Marshfield, MA

Note: Reach out for samples of emails, product descriptions, and more website copy

Testimonials

 SEO Consulting & Coaching

When you dive into the world of SEO, coming up with an actual strategy — one that you actually have confidence in — can feel like a shot in the dark.

SEO is a long game and can take months to see results.

So it’s super important that you define your strategy and stick with it.

I’m here to demystify SEO for you.

Let’s work side-by-side (on Google Meet!) for an hour and I will tailor my support to your specific needs. A few things we can work on:

• Keyword research: We sit down to determine which keywords are the best ones for you to target. We look at your goals, target market, competitors, and keyword search volume.

• Website audit: An audit assesses your website’s SEO health, and tells you which pages are flagging SEO errors and why. When you fix your SEO errors, you're bound to make a jump in the search engine.

• On-page SEO: We analyze your web pages and tweak them to help increase your rankings. This includes looking at some back-end details like page titles, meta descriptions, page formatting, and links.

• Link building: We discuss your link-building strategy and create a long-term plan.

If you’re thinking, I need all of those things, but what does the process look like? It looks like this:

1. We hop on a FREE 15-minute discovery call

2. You schedule the SEO consulting call

3. I send you a few brief questions

4. We get to it!

Leave our SEO consulting call with a clear action plan.

Do you have a marketing team that needs SEO skills? Hire me to train your team. Reach out below for more info on SEO consulting and coaching.

Copywriting

Contact

Ready to plant the seed to grow your cannabis business?

During your consultation we’ll talk about:

• Your goals – more clients? time? money?

• Your current SEO – how well are you ranking?

• What’s working with your current strategy and what needs to change?

• Ideas, strategies, and how I can save you time!🎉

Email: lauren@laurenryan.co

FAQ

What is a cannabis SEO consultant?

A consultant defines your SEO strategy so that your team can implement SEO with confidence. Paying for a full SEO agency can be extremely expensive. When you hire me, we set up a strategy and I guide you with implementation. You can also hire me to train an existing team member on SEO.

Why do I need an SEO content writer for my cannabis brand?

Your content represents your brand.

• What does putting out high-quality vs. low-quality content say about your brand?

• What do you want your audience to think about your brand?

Just like the law of attraction, put out what you want to receive.

• Putting out quality content shows that you’re a quality brand.

If someone is deciding between two CBD brands, very similar products that are priced the same, how will they decide who to buy from?

They’re going to look at the content.

They’re going to purchase from the brand they feel more connected with… and more impressed by.

The content will be a determining factor.

What is the difference between a cannabis copywriter and a cannabis content writer?

Content writing focuses primarily on well-written content that’s engaging to the reader. A cannabis copywriter writes engaging content, but also writes with a goal in mind. A copywriter has calls to action at the top of their mind.

Oftentimes, a blog is content writing. But a blog article crosses the line to copywriting when the blog can also persuade the reader and generate sales. A blog that has calls to action without making the reader feel like they’re being sold is a successful copywriting blog. If the idea of selling makes you feel icky (trust me, I get it), think of calls to action as being helpful as opposed to selling. The reader is reading your blog for a reason. They want that information. Do them a favor and point them in the direction of information that can help more. From there, they can decide if they want to buy or not.

Last thing about this… Your blog copywriting becomes even more powerful when it’s SEO-optimized. It’s a triple threat! Content writing that engages, sells, and ranks.

Why do I need SEO-optimized content for my cannabis website?

As you continue to put out new content on your website the growth is exponential. 

Once your content is up, it stays up. And the longer your content is up, the more authority you have in Google.

So paying for a copywriter to write your SEO-optimized content is a small investment with huge long-term benefits.

How do I choose a cannabis copywriter?

Consider your goals, voice, and target market. You want a writer who understands your goals, can capture your voice and knows how to draw in your target market.

Have a conversation to make sure your personalities fit and the writer understands your goals and voice.

Work together on a smaller project first. This will help you decide if you’re a good fit before jumping into any bigger and more expensive projects.

Are you looking for a hemp cannabis copywriter in New York?

As a New Yorker, born and bred, I  want to help New York cannabis businesses succeed with conscious integrity. We’ve finally made it to full cannabis legalization! Let’s make sure we’re taking careful steps to build our emerging market with a forward-thinking mindset.

Are you looking for a freelance cannabis copywriter who can write with cannabis regulations in mind?

I can help make sure your content is compliant.

Looking to find a local cannabis copywriter on the East Coast? Specifically in Vermont? Or a cannabis copywriter in Maine, Massachusetts, or New Jersey? How about on the West Coast in California? Each state has different advertising laws so it’s critical you abide by them.

I live in the North East and work remotely. So, I’m always available via email, phone call, or Zoom to make working with me ultra-convenient. 

Wooo! I’m stoked to work with you!🎉